Game thrives on dance fever - 09/25/01

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Tuesday, September 25, 2001



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Video Arcades
Game thrives on dance fever
In Revolution, video gamers drop the joysticks and get hooked on hoofing

By Marco R. della Cava / USA TODAY

Image
Robert Hanashiro / Gannett News Service

Ben Kaminski of Round Lake Beach, Ill., tries a Dance Dance Revolution game in San Francisco.
Local DDR spots
   
   Here are the arcades where Dance Dance Revolution can be found in Metro Detroit:
   Macomb County
   * Caddyshack Arcade, Warren
   * C.J. Barrymores, Clinton Township
   * Dave & Busters, Utica (in two weeks)
   * Van Dyke Golf & Games, Warren
   Oakland County
   * Gameworks, Auburn Hills
   * Marvin's Marvelous Mechanical Museum, Farmington Hills
   * Putt-Putt Golf & Games, Farmington Hills
   Livingston County
   * Blasters Family Fun Center, Brighton
   Wayne County
   * Red Baron Family Arcade, Taylor
   


Image

Players move their feet to correspond to arrows on the screen.
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   Reports have yet to trickle in from Hades about Lucifer's lair freezing over. But what else could explain the staggering scene playing out at video game arcades nationwide?
   A dozen people cluster around a machine as two contestants prepare for battle. The onlookers have the triple-espresso fidget of antsy boxing fans; the duelists squat, flex and shuffle like two flyweights.
   The video game begins, yet no one here has that glazed-over Night of the Living Dead look that plagues teens the world over when they mainline a joystick-and-monitor fix. In fact, with contestants and audience both hopping around as if stepping on hot coals, there is more sweat being shed than in a steam bath.
   It works like this: As a generic Japanese techno-meets-bubblegum-pop dance tune thumps over the machine's sound system, players watch a pattern of arrows (north, south, east, west) scroll down a screen. The goal is to step on the corresponding dance floor arrow as it lights up -- on the downbeat -- beneath you. A bit like Twister, if you spun that plastic dial four times a second.
   Depending on the arcade, each trip to this dance floor can range from less than a dollar to a pricey $2.50. But cost means little to Dance Dance Revolution (DDR) addicts, who as a group defy definition.
   "I used to just sit there staring at a screen," says reformed video-game couch potato Samantha Valdez, 15. "Then my dad had me try this. And I am hooked."
   A monster hit in Japan since 1998, DDR hit California's shores a year later. But only now is the game coming into its own across the country, as web sites trumpet tournaments everywhere from Antioch, Calif., to Brighton.
   When http://www.ddrfreak.com/ expanded its focus last spring, the fan site saw its monthly page views triple to a million. "Every time I think this will end, another machine pops up somewhere," says site co-founder Jason Ko, 22. By his site's count, there are 620 arcades nationwide with at least one DDR machine; California tops the list with 218 locations, while Texas (37) and New York (23) follow. Michigan has at least 15.
   Dave & Buster's, a restaurant and arcade chain targeting adults, has added a DDR machine at each of its 29 locations nationwide. Bob Hoppenrath, general manager at Dave & Busters in Utica, says he'll install a DDR machine in the next two weeks.
   "It's a great piece," Hoppenrath says. "It's more interactive. People don't want to just play the game, they want to be part of the game."
   Mike Magyari, owner of Blasters Family Fun Center in Brighton, has three DDR machines on his game floor and has sold about 50 of the machines to other Metro Detroit arcades.
   "In the last year, it really started to catch on. Now everybody wants them," he says.
   In fact, the dance video game has developed such a following, Magyari is hosting a DDR tournament Nov. 10-11, which is expected to draw more than 100 competitors.
   At Marvin's Marvelous Mechanical Museum in Farmington Hills, the DDR machine draws a crowd whenever anyone tries it.
   "It does very well here. It's one of the most popular games," says owner Marvin Yagoda. "When people see it, they want to try it, too. It's really a workout."
   In DDR chat rooms, many players refer to the "DDR diet," for the game's ability to double as a hip StairMaster. Eric Kjellman, 24, of San Jose, Calif., stomped his way down from 380 to 250 pounds. Todd Brown, 25, dropped 35 pounds but got tired of hunting down DDR machines, his exercise equipment of choice. So he bought a used arcade version on eBay for $5,000.
   Dave Henkin, 24, of Austin, Texas, has been playing for a year, lost 60 pounds ("my sister didn't recognize me") and figures he has spent a few thousand dollars in tokens.
   Henkin could soon shell out more money as other interactive video games tearing up Japan make their way across the Pacific. Dubbed Bemani games (for "beat mania"), they include contests that involve strumming guitars, beating drums and playing keyboards.
   But right now, DDR reigns.
   

Detroit News Staff Writer Kara Morrison contributed to this report.